As described in its name it does smell like coconut. The scent is so delicious and lasts hours later. Since it is all natural I have even used it on my eldest's hair and gives her tresses the same effect - glossy, fragrant, and a healthy appearance. It works so well that if I was in a pinch and had no conditioner, I could get by easily. I believe this is due to the natural oils (coconut and neem) and Shea butter used as ingredients.
It does NOT contain parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil, synthetic fragrance, PABA, synthetic color, DEA, animal ingredients, or sulfates. Another awesome attribute this company has to offer is they are not involved in any animal testing.
I definitely recommend this product and honestly cannot think of any negatives in regards to it.
FTC: I BOUGHT THIS PRODUCT WITH MY OWN MONEY. I AM IN NO WAY OBLIGATED TO WRITE THIS REVIEW. I AM IN NO WAY BEING PAID BY SAID COMPANY FOR THIS REVIEW. ALL THOUGHTS EXPRESSED ARE MY OWN, UNBIASED. I GIVE MY HONEST OPINION 100%. I AM IN NO WAY AFFILIATED WITH SAID COMPANY.